Student Recruitment Marketing Executive (Online)

THIS JOB HAS NOW CLOSED

The opportunity

Working within UAL’s Student Marketing, Recruitment and Admissions department, you will support the University in realising its student recruitment targets for online courses by reaching quality prospective students in both domestic and international markets. You will advocate a first-class student journey from awareness, through to enquiry, application, and enrolment.

You will have an understanding of current digital media, marketing channels, and tracking technologies, and an ability to innovate in the creation of multi-channel marketing campaigns.

Working directly with the Student Recruitment Marketing Manager (Online), you will use audience insights to continually develop and produce more effective and engaging multichannel student marketing campaigns for online courses.

You will also support on the planning, implementation and evaluation of marketing campaigns for courses at pre-degree, undergraduate and postgraduate level, delivered both flexibly and online. 

Working closely with the Student Recruitment Content team, you will ensure that course pages are optimised for student journey and application.

The Student Marketing, Recruitment and Admissions team operate a hybrid working approach, with an expectation that at least two days a week will be based in our offices in High Holborn.

About you

Educated to degree level or equivalent in an appropriate discipline, you will have demonstrable experience in marketing, with a knowledge of both traditional and digital marketing principles and techniques. You will be confident in delivering marketing campaigns for direct customer acquisition, pairing this with further experience of creating marketing collateral and content assets for marketing acquisition campaigns.

Additionally, your skillset will include the ability to monitor, interpret and report on data and metrics for marketing campaign evaluation. A demonstrable understanding of digital marketing, market research, CRM, Content Management Systems (CMS) and Search Engine Optimisation (SEO) is also required. 

Previous applicants need not apply.

If you have any queries about this role or need any reasonable adjustments for your application, please contact Leila Farrance, Resourcing Adviser via email PSOstaffRecruitment@arts.ac.uk

We are UAL

For the fourth year running, University of the Arts London is the world’s second University for Art and Design in the QS World University Rankings® 2022. Our diverse and talented community comprises over 5,000 academic, professional, and technical staff. Together we are committed to social purpose. This includes creating a better and more sustainable world and championing race equality.

We offer highly creative working environments that inspire staff across all areas to fulfil their potential and continuous training to further develop their skills and expertise. We also offer hybrid and flexible working practices, and excellent staff benefits to improve your work life balance.

Our culture

UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.