Student Recruitment Marketing Executive (Online)

THIS JOB HAS NOW CLOSED

The opportunity

Working within UAL’s Student Marketing, Recruitment and Admissions department, you will support the University in realising its student recruitment targets for online courses by reaching quality prospective students in both domestic and international markets. You will advocate a first-class student journey from awareness, through to enquiry, application, and enrolment.

You will have an understanding of current digital media, marketing channels, and tracking technologies, and an ability to innovate in the creation of multi-channel marketing campaigns.

Working directly with the Student Recruitment Marketing Manager (Online), you will use audience insights to continually develop and produce more effective and engaging multichannel student marketing campaigns for online courses.

You will also support on the planning, implementation and evaluation of marketing campaigns for courses at pre-degree, undergraduate and postgraduate level, delivered both flexibly and online. 

Working closely with the Student Recruitment Content team, you will ensure that course pages are optimised for student journey and application.

The Student Marketing, Recruitment and Admissions team operate a hybrid working approach, with an expectation that at least two days a week will be based in our offices in High Holborn.

About you

Educated to degree level or equivalent in an appropriate discipline, you will have demonstrable experience in marketing, with a knowledge of both traditional and digital marketing principles and techniques. You will be confident in delivering marketing campaigns for direct customer acquisition, pairing this with further experience of creating marketing collateral and content assets for marketing acquisition campaigns.

Additionally, your skillset will include the ability to monitor, interpret and report on data and metrics for marketing campaign evaluation. A demonstrable understanding of digital marketing, market research, CRM, Content Management Systems (CMS) and Search Engine Optimisation (SEO) is also required. 

Previous applicants need not apply.

If you have any queries about this role or need any reasonable adjustments for your application, please contact Leila Farrance, Resourcing Adviser via email PSOstaffRecruitment@arts.ac.uk

We are UAL

University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. We are a collegiate University spread across London with six Colleges, four Institutes and five Research Centres. UAL also has two subsidiary companies, delivering specialist activities – UAL Short Courses Ltd, and UAL Arts Temps Ltd.

We’re made up of all types of people, coming together in London, the world’s creative capital. We are designers, artists, performers, thinkers, researchers and makers. Our students, staff and graduates form a global network of creatives, entrepreneurs and leaders. Together, our ideas change the world. Because the world needs creativity.

We are ranked highly across the board. We are ranked first for specialist art and design, second in the world for Art and Design in the 2023 QS World University Rankings (for the fifth year in a row), ranked fifth in sustainability and two of our colleges were rated in the top three fashion schools in the world.

Our culture

We have become one of the world’s most international Universities, welcoming over 22,000 students and 6,000 staff from 130 countries. And, as a global university, staff and students learn from different cultures and perspectives, which leads to new conversations and innovative work. At our very core, everything we do seeks to challenge the status quo by driving social purpose and standing up for what matters.

We welcome applicants from all backgrounds including those who may feel underrepresented in the workforce due to their socioeconomic circumstances such as those from Black, Asian and Minority Ethnic (B.A.M.E.) backgrounds. We aim to be a university where everyone can be themselves and are supported to reach their full potential.

With our commitment to inclusion and diversity, we are proud to be a Race Equality Charter (REC) member to help us reduce barriers that negatively impacts B.A.M.E. staff, a Stonewall Diversity Champion to ensure all LGBTQ+ people are valued at work, a Disability Confident Scheme Committed employer and member of the Business Disability Forum which help us to improve the lives of disabled people in the workplace.

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