Digital Marketing Manager | UAL Short Courses

THIS JOB HAS NOW CLOSED

The opportunity

To develop and deliver an effective marketing and communications programme driving sales and income generation activities for the UAL Short Courses Ltd (UALSC) business, which delivers over 1,800 courses to over 16,500 customers each year. The key objective of the role is to grow the number of students and foster a community of lifelong learners.

The post-holder will lead the strategy for digital marketing channels including performance marketing campaigns for UALSC focused on acquisition and retention. They will manage a small team of digital marketing and editorial content colleagues, delivering engaging digital marketing collateral, campaigns, and web content to with the aim to support prospective students in discovering their creative future with short courses and in turn increase revenue.

About you

The post-holder will provide strategic guidance and management with an aim to achieve or exceed targeted key performance indicators for website traffic growth, sales, social engagement, newsletter sign-ups and other engagement.

The post-holder will have a thorough understanding of growth acquisition strategies, multi-channel performance marketing strategies and tracking technologies, and an ability to innovate in audience engagement, conversion, and retention.

If you have any queries about this role or need any reasonable adjustments for your application, please contact Twinkle Brahmbhatt, Senior Resourcing Adviser via email at RKEEstaffrecruitment@arts.ac.uk.

We are UAL

UAL Short Courses Ltd (UALSC is a wholly owned subsidiary of the University of the Arts London, offering non-accredited short course education and training for children and adults. UALSC offers learning to over 120,00 students per year, with targets to grow by 50% in the coming years across our online and onsite delivery.

UALSC is part of the University’s department of Academic Enterprise which leads the University of the Arts London’s commercial educational operations. Academic Enterprise is integral to the University’s long term development. It’s mission is to increase the amount of income generated by the University from non-core teaching and research activities. It includes a number of successful existing business operations including UAL Short Courses Ltd, AE International (English Language preparation and Study Abroad) as well as UALAT. There are 100 staff and 1,500 hourly paid staff in Academic Enterprise. The department expects to have an annual turnover of £21m in 2022/23 from which it will generate a significant surplus which goes to support UAL’s strategic ambitions.

Our culture

UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.