Digital Marketing Manager | UAL Short Courses

THIS JOB HAS NOW CLOSED

The opportunity

To develop and deliver an effective marketing and communications programme driving sales and income generation activities for the UAL Short Courses Ltd (UALSC) business, which delivers over 1,800 courses to over 16,500 customers each year. The key objective of the role is to grow the number of students and foster a community of lifelong learners.

The post-holder will lead the strategy for digital marketing channels including performance marketing campaigns for UALSC focused on acquisition and retention. They will manage a small team of digital marketing and editorial content colleagues, delivering engaging digital marketing collateral, campaigns, and web content to with the aim to support prospective students in discovering their creative future with short courses and in turn increase revenue.

About you

The post-holder will provide strategic guidance and management with an aim to achieve or exceed targeted key performance indicators for website traffic growth, sales, social engagement, newsletter sign-ups and other engagement.

The post-holder will have a thorough understanding of growth acquisition strategies, multi-channel performance marketing strategies and tracking technologies, and an ability to innovate in audience engagement, conversion, and retention.

If you have any queries about this role or need any reasonable adjustments for your application, please contact Twinkle Brahmbhatt, Senior Resourcing Adviser via email at RKEEstaffrecruitment@arts.ac.uk.

We are UAL Short Courses

UAL Short Courses (UALSC) is part of the University’s department of Academic Enterprise which leads the University of the Arts London’s commercial educational operations. There are 100 staff and 1,500 hourly paid staff in Academic Enterprise, which is integral to the University’s long-term development.

Its mission is to increase the amount of income generated by the University from non-core teaching and research activities. It includes several successful existing business operations including UAL Short Courses Ltd, AE International (English Language preparation and Study Abroad) as well as UALAT.

Our culture

UAL Short Courses is committed to creating diverse and inclusive environments for all staff and students to work and learn –a workplace where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks.

We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.

Application process

We operate a fair and open anonymous selection process. Thus, you will need to create an account and submit an application through our job board. As part of this, you will need to provide a supporting statement/answer some competency questions to demonstrate your suitability. Our recruitment process involves: Application, Shortlisting, Interview and Assessment, Offer, Onboarding.

We understand the benefits of using AI in work. But, if you are thinking of using it to submit an application, we ask you to think about what value it adds. AI tools tend to lack the personal touch and authenticity we value in candidates. We encourage you to showcase your unique knowledge and skills using your own voice.

If we receive a high volume of applications, the closing day date might close early. We aim to communicate any changes to the closing date with at least 24 hours’ notice. If you have any general questions or have accessibility needs, please refer to our Contact us page.

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