Research Commission – Storytelling Ecosystem and Tools

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The opportunity

Research Commission

Storytelling for Change: the Ecosystem and the Tools

Background

UAL’s AKO Storytelling Institute is commissioning consultant(s)/researcher to identify and map the research being done in storytelling-for-change inside and outside of academia.

We’re looking at who is doing the research, and what types of research is being created (for example, white papers, reports, tools, frameworks, insights and methodologies for practical use etc), and for which audiences.

Decades of work have already gone into developing tools, frameworks and insights for storytellers. The documentary sector has developed sophisticated impact production tools, the communications sector invested into insights across topics, and the narrative change learning tools are growing.

We’d expect you to draw from these and expand mapping to other sectors.

Other potential industries include: campaigning, funders, festivals, distributors, narrative change, strategic communications, creative industries (including arts, media, film, audio, video, documentary, TV, journalism, games, stunts, graphic comics, immersive, interactive, fiction, performance, installation, arts, photography), etc. The research plan will need to identify and prioritise areas for study.

It is expected that the study specifically will look at these areas:

How

• What tools are out there for campaigners, artists and media practitioners who are using storytelling for change (frameworks, field guides, toolkits, white papers, journals). We’d like you to produce both a typology of types of research and tools that are being provided, as well as the key resources available.
• Identify commonalities and differences of sector research. For example, perhaps campaigning focuses on audience insights whilst documentary more on impact distribution? Produce a diagram of these types of research showing overlaps in types of research and sector.
• Analyse the volume/investment of different types of research provided. Are there significantly more evaluation tools compared to narrative change insights? Are there gaps where more could be invested?
• What are the evaluation tools used to make this case?

Who

• Who is doing this research/providing these tools? Which industries and sectors are involved? We’d like a map like this.
• Where geographically are these different types of research being done?
• how much cross over and interaction is there across different sectors?

Audience

• Who is this research being provided for? Who is the audience? Is it campaigners? Mainly media folk? Artists?
• How are the tools disseminated to reach them. Are audiences siloed into different types of research?

Recommendations

• From this scoping exercise, what role and what research is most valuable for AKOSI to take on?
• What are the recommendations for the first 3 years of research?

Details of scope

• We are looking for work done both inside and outside academia.
• Geography: Europe, UK, US, Canada, Australia.
• Storytelling for us is broad. Storytelling exists as arts, media and campaign assets, as well as the symbolic stories (or narratives) used by society.
• The sectors we have seen work done in this area includes campaigning, funders, festivals, distributors, narrative change, creative industries. There may be more.
• Types of research include academic papers, audience insights, narrative change papers, evaluation tools, distribution and impact field guides, impact media models, impact workbooks and more.

We understand this is a wide and potentially highly expansive brief, but that we view this as an important first step for the AKO Storytelling Institute to start to collate and gather evidence and examples in this space and we’d welcome a conversation to discuss the boundaries/parameters.

Output Timeline

• A detailed study plan June 2023.
• A draft report outlining findings by August 2023.
• A final report by end-September 2023.

About you

How to submit a proposal for this work

Please email the following information to storytelling@arts.ac.uk by 5pm Wednesday 24 May 2023.

• The CV for any team members who will carry out this work.
• No more than four sides of A4 detailingWhy you are qualified to conduct this study, including examples of relevant work carried out.
• An outline of the methodology you propose to employ.
• An outline budget (if appropriate).
• Two references.

If your written proposal is successful you will be invited to discuss your proposal.

Contact

If you have any queries about this role or need any reasonable adjustments for your application, please contact AKO Storytelling Institute via email at storytelling@arts.ac.uk.

We are UAL

University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. We are a collegiate University spread across London with six Colleges, four Institutes and five Research Centres. UAL also has two subsidiary companies, delivering specialist activities – UAL Short Courses Ltd, and UAL Arts Temps Ltd.

We’re made up of all types of people, coming together in London, the world’s creative capital. We are designers, artists, performers, thinkers, researchers and makers. Our students, staff and graduates form a global network of creatives, entrepreneurs and leaders. Together, our ideas change the world. Because the world needs creativity.

We are ranked highly across the board. We are ranked first for specialist art and design, second in the world for Art and Design in the 2023 QS World University Rankings (for the fifth year in a row), ranked fifth in sustainability and two of our colleges were rated in the top three fashion schools in the world.

Our culture

We have become one of the world’s most international Universities, welcoming over 22,000 students and 6,000 staff from 130 countries. And, as a global university, staff and students learn from different cultures and perspectives, which leads to new conversations and innovative work. At our very core, everything we do seeks to challenge the status quo by driving social purpose and standing up for what matters.

We welcome applicants from all backgrounds including those who may feel underrepresented in the workforce due to their socioeconomic circumstances such as those from Black, Asian and Minority Ethnic (B.A.M.E.) backgrounds. We aim to be a university where everyone can be themselves and are supported to reach their full potential.

With our commitment to inclusion and diversity, we are proud to be a Race Equality Charter (REC) member to help us reduce barriers that negatively impacts B.A.M.E. staff, a Stonewall Diversity Champion to ensure all LGBTQ+ people are valued at work, a Disability Confident Scheme Committed employer and member of the Business Disability Forum which help us to improve the lives of disabled people in the workplace.

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