Storytelling for Change Literature Review Commission

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The opportunity

Literature Review Commission

Storytelling for Change: the evidence

Literature review commission

This is an opportunity to lead the Storytelling for Change Literature Review Commission at University of the Arts London.

This literature review will explore what evidence has been found that storytelling leads to social and environmental change. We’re interested in the current knowledge in this area, what theories exist, methods, and gaps in the existing research.

We are interested in both scholarly works (academic articles and research studies) and industry findings.

Specifically:

• What evidence there is that storytelling/the arts can lead to real-world social/environmental change.
• Case studies where storytelling has had real world impact.
• Types of impact that storytelling has (social attitudes, behaviour change, cultural shifts,policy change).
• Methods of evaluating how storytelling has had impact.

Details

We are looking for work done both inside and outside academia.

• Storytelling for us is broad. Storytelling exists as arts, media and campaign assets, as well as the symbolic stories (or narratives) used by society and in our popular culture.
• The sectors we have seen work done in this area includes campaigning, funders, festivals, distributors, narrative change, creative industries*. There may be more.
• Types of research include academic papers, audience insights, narrative change papers, evaluation tools, distribution and impact field guides, impact media models, impact workbooks and more.

We understand this is a wide and potentially highly expansive brief, but that we view this as an important first step for the AKO Storytelling Institute to start to collate and gather evidence and examples in this space and we’d welcome a conversation to discuss the boundaries/parameters.

Output Timeline

• A detailed study plan June 2023.
• A draft report outlining findings by September 2023.
• A final report by October 2023.

Budget

The total available budget for this study is £9,999 including VAT.

About you

How to submit a proposal for this work

Please email the following information to storytelling@arts.ac.uk by 5pm Wednesday 24 May 2023.

• The CV for any team members who will carry out this work.
• No more than four sides of A4 detailing.
• Why you are qualified to conduct this study, including examples of relevant work carried out.
• An outline of the methodology you propose to employ.
• An outline budget (if appropriate).
• Two references.

If your written proposal is successful you will be invited to discuss your proposal.

Contact

If you have any queries about this role or need any reasonable adjustments for your application, please contact AKO Storytelling Institute via email at storytelling@arts.ac.uk.

We are UAL

University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. UAL is home to a diverse body of over 6,000 academic, professional and technical staff who support more than 21,000 students from 130 countries.

The University is made up of 6 renowned Colleges: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. UAL is ranked second in the world for Art and Design in the 2022 QS World University Rankings.

Our culture

UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.

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