Student Recruitment Marketing Executive

THIS JOB HAS NOW CLOSED

The opportunity

We are recruiting for two Student Recruitment Marketing Executives ( 1 x Permanent and 1 x 18 months Fixed term Contract).

Working within UAL’s Student Marketing, Recruitment and Admissions (SMRA) department, you will support the University in realising its student recruitment targets by reaching quality prospective students in both domestic and international markets, advocating a first-class student experience that begins at enquiry.    

You will understand current digital media, marketing channels, and tracking technologies, and the ability to innovate in the creation of multi-channel marketing campaigns.  

With guidance from the Marketing Manager and together with colleagues across the SMRA Department and University, you will undertake the planning, implementation, and evaluation of marketing campaigns for student recruitment at foundation, undergraduate and postgraduate taught levels within UK, EU and international markets.

For maximum engagement, you will utilise market research and intelligence in your approaches and champion the principles of Customer Relationship Management (CRM). 

The Student Marketing, Recruitment and Admissions team operate a hybrid working approach, with an expectation that at least two days a week will be based in our offices in High Holborn.

About you

Educated to degree level or equivalent in an appropriate discipline, you will have demonstrable experience in marketing, with a knowledge of both traditional and digital marketing principles and techniques. You will be confident in delivering marketing campaigns for direct customer acquisition, pairing this with further experience of creating marketing collateral and content assets for marketing acquisition campaigns.

Additionally, your skillset will include the ability to monitor, interpret and report on data and metrics for marketing campaign evaluation. A demonstrable understanding of digital marketing, market research, CRM, Content Management Systems (CMS) and Search Engine Optimisation (SEO) is also required.

If you have any queries about this role or need any reasonable adjustments for your application, please contact Leila Farrance, Resourcing Adviser via email at PSOstaffrecruitment@arts.ac.uk.

We are UAL

For the fifth year running, University of the Arts London is the world’s second University for Art and Design in the QS World University Rankings® 2023. Our diverse and talented community comprises over 5,000 academic, professional, and technical staff. Together we are committed to social purpose. This includes creating a better and more sustainable world and championing race equality.

We offer highly creative working environments that inspire staff across all areas to fulfil their potential and continuous training to further develop their skills and expertise. We also offer hybrid and flexible working practices, and excellent staff benefits to improve your work life balance.

Our culture

UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.