Research Assistant Transmedia Storytelling for Immersive Brand Experiences

The opportunity

We’re looking for a Research Assistant (Technical) to join the Fashion Innovation Agency at London College of Fashion, supporting a UKRI-funded project exploring transmedia storytelling for immersive brand experiences. In this role, you’ll contribute to the technical delivery of user testing that examine how Gen Z audiences engage with immersive media across video, MR and VR environments. You’ll support experiment setup and data collection using neurophysiological methods such as eye-tracking and EEG, alongside mixed-methods research including surveys and observational tasks. Working closely with academics, technologists and external partners, you’ll help design and run user-testing protocols, manage sensitive research data, and ensure high standards of accuracy, ethics and participant wellbeing. Your work will generate robust insights that directly inform prototype development and help shape new approaches to immersive brand engagement.

Your profile

You’ll have experience of working with technical research methods, particularly in setting up and operating tools such as eye-tracking and EEG, or similar physiological data-collection systems. You should feel confident supporting experiment design, running user-testing sessions, and handling sensitive data in line with ethical and GDPR requirements. Experience working with mixed-methods research - combining behavioural, survey or observational data with technical measures - would be a strong advantage. We’re looking for someone who is methodical, reliable and comfortable following research protocols, while contributing proactively to a collaborative, interdisciplinary project team.

We are UAL

University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet. London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures.

Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.

As a University, we are ranked second in the world for Art and Design. We are formed of 6 Colleges with unique histories and identities: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. UAL also has 4 Institutes, 5 Research Centres, 1 Pre-Degree School and 2 subsidiary companies delivering specialist activities.

We are a global University, welcoming over 22,000 students and 6,000 staff from 130 countries. We aim to be a university where people can be themselves and feel supported to reach their full potential. That’s why we are proud to hold a Bronze Award from the Race Equality Charter (REC), are members of the Business Disability Forum and Employers for Carers, and maintain our status as a Disability Confident Scheme and Living Wage employer.

Application process

We operate a fair and open anonymous selection process. Thus, you will need to create an account and submit an application through our job board. As part of this, you will need to provide a supporting statement/answer some competency questions to demonstrate your suitability. Our recruitment process involves: Application, Shortlisting, Interview and Assessment, Offer, Onboarding.

We understand the benefits of using AI in work. But, if you are thinking of using it to submit an application, we ask you to think about what value it adds. AI tools tend to lack the personal touch and authenticity we value in candidates. We encourage you to showcase your unique knowledge and skills using your own voice.

If we receive a high volume of applications, the closing day date might close early. We aim to communicate any changes to the closing date with at least 24 hours’ notice. If you have any general questions or have accessibility needs, please refer to our Contact us page.

Start your application

Candidates are advised to submit applications early.