Applying for Audience Insights & Evaluation Manager
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Job
Audience Insights & Evaluation Manager
Vacancy ID
11848
College/Service
Social Purpose
Location
Hybrid – UAL High Holborn/Home
Salary
£43,762 to £52,246 per annum
Contract
Permanent
Hours
35
Apply by
6 August 2025, 11:55 pm
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Further actions
The opportunity
This is an exciting opportunity for a creative and strategic audience analyst to join University of the Arts London’s newly formed university-wide communications function. You will design and analyse innovative audience research and help build a culture of evaluation across a wide-ranging and dynamic communications department.
As a key part of this new function, the Audience Insights & Evaluation Manager will be analysing how our brand and communications are perceived and engaged with by our varied audiences. You will help plan and deliver key strategic audience research projects, working closely with colleagues from across the communications department and UAL to get to the heart of where and how we have impact.
You will lead on audience focused research activities, including our insightful Brand Health Tracking research and help towards mapping out new audience personas. As part of the Brand & Strategy team, you will help ensure that our communications have clear, measurable objectives and that as a department we are audience first and evidence led.
You will collaborate with colleagues within the Brand and Strategy team, analysing the impact and reach that our global brand has, as well as collaborating with people across the department to build the culture of evaluation and ensure our activities are evidence led.
Your profile
If you understand how to get to the heart of what a brand’s audience thinks; are interested in digging deeper to find out why a specific activity has everyone talking online; or are passionate about working with others to help quantify and evidence your collective activity – we need you! This role looks beyond whether the line goes up or down and explores the thoughts, feelings and desires of the people behind the data and how we can use that information to influence our activities.
We are looking for a creative data specialist who enjoys developing innovative research activities, revealing the truth through analysis and instilling an evidence-led approach. You will also have experience conducting audience research; from designing and running the data collection, to evaluating and interpreting the results.
You will be a champion of ensuring that as a department we are audience-first and evidence-led. With strong data analysis skills, you should have a good understanding of relevant tools for capturing, analysis and presenting data, as well as the ability to get up to speed with the range of tools already in use.
Collaboration is at the heart of this role; working with the Senior Strategy & Insights Manager and others across the department, you will be a proactive member of the Communications department helping build a culture of evaluation and supporting in building the evidence of the department’s impact.
We are UAL
University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet. London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures.
Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.
As a University we are ranked second in the world for Art and Design. We are formed of 6 Colleges with unique histories and identities: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. UAL also has 4 Institutes, 5 Research Centres, 1 Pre-Degree School and 2 subsidiary companies delivering specialist activities.
Application process
We operate a fair and open anonymous selection process. Thus, you will need to create an account and submit an application through our job board. As part of this, you will need to provide a supporting statement/answer some competency questions to demonstrate your suitability. Our recruitment process involves: Application, Shortlisting, Interview and Assessment, Offer, Onboarding.
We understand the benefits of using AI in work. But, if you are thinking of using it to submit an application, we ask you to think about what value it adds. AI tools tend to lack the personal touch and authenticity we value in candidates. We encourage you to showcase your unique knowledge and skills using your own voice.
If we receive a high volume of applications, the closing day date might close early. We aim to communicate any changes to the closing date with at least 24 hours’ notice. If you have any general questions or have accessibility needs, please refer to our Contact us page.
Candidates are advised to submit applications early.
