Market Research and Insights Manager

THIS JOB HAS NOW CLOSED

The opportunity

This is an exciting opportunity for an experienced researcher to manage the research and insights function within the Department of Student Marketing, Recruitment and Admissions. The Market Research and Insights Manager plays a key role in ensuring that all departmental initiatives are grounded in strong evidence and market intelligence.  

You will shape the department’s research approach, managing a diverse portfolio of qualitative and quantitative research programmes from start to finish. This will involve delivering tracker studies and bespoke research on a range of topics, including our applicants’ experience, decision-making process, support needs, and content preferences. You will also identify market opportunities and trends by analysing data, reports, and intelligence from internal and external sources.  

Your work will inform our strategies for student marketing, recruitment and admissions in the UK and Internationally. Clearly conveying research results and insights to a range of stakeholders will be key, allowing you to maximise the impact of your research within the department and beyond.  

Working collaboratively across the department, UAL Colleges and other business units, you will play a key role in achieving a first-class student experience from enquiry through to enrolment. 

About you

You will be educated to degree level or above, with substantial experience working in a market research or analytical role. You will have practical experience of leading market research and customer insights projects to inform strategic decision making, with areas of specialism in quantitative surveying, qualitative interviews, focus groups and secondary / desk research. You will work to maintain a high standard of research and ensure research best practice.  

The role requires a candidate with proven experience in all aspects of qualitative and quantitative research design and delivery, including sampling, questionnaire / discussion guide design, fieldwork management, and reporting. Experience managing external suppliers is desirable.  

You will demonstrate advanced working knowledge of software and systems used to support data analysis for market research, such as SPSS, Q, or Microsoft Excel. You will be capable of analysing, interpreting and reporting complex datasets and combining data from different sources.  

You will be experienced with reporting tools such as PowerPoint and dashboards. Developing clear reports is key to the role, and you will have the ability to communicate insights effectively to stakeholders.  

The role also demands exceptional interpersonal and communication skills, with experience of collaboration and building effective internal working relationships across different levels of seniority and functions. You will have a proven ability to work independently without direct supervision and be able to demonstrate initiative and creativity to resolve problems.  

If you have any queries you may get in contact on psostaffrecruitment@arts.ac.uk. 

We are UAL

University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet. London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures.

Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.

Our culture

We are a global University, welcoming over 22,000 students and 6,000 staff from 130 countries. We aim to be a university where people can be themselves and feel supported to reach their full potential. That’s why we are proud to be members of the Race Equality Charter (REC) and Business Disability Forum, are a Disability Confident Scheme Committed and Living Wage employer and maintain our status as a Stonewall Diversity Champion.

Application process

We operate a fair and open anonymous selection process. Thus, you will need to create an account and submit an application through our job board. As part of this, you will need to provide a supporting statement/answer some competency questions to demonstrate your suitability. Our recruitment process involves: Application, Shortlisting, Interview and Assessment, Offer, Onboarding.

We understand the benefits of using AI in work. But, if you are thinking of using it to submit an application, we ask you to think about what value it adds. AI tools tend to lack the personal touch and authenticity we value in candidates. We encourage you to showcase your unique knowledge and skills using your own voice.

If we receive a high volume of applications, the closing day date might close early. We aim to communicate any changes to the closing date with at least 24 hours’ notice. If you have any general questions or have accessibility needs, please refer to our Contact us page.

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