Head of Marketing

THIS JOB HAS NOW CLOSED

The opportunity

UAL Online is an exciting new division established to bring creative arts education to a global audience. We are launching new fully online degree courses starting from the 2024/25 academic year and are excited to announce an exceptional opportunity for a Head of Marketing to lead on the development of our online student marketing strategy for this new venture.

As the Head of Marketing for UAL Online, you will be entrusted with the pivotal task of setting the marketing strategy for this new unit, focusing on elevating awareness of our online degree portfolio and for generating leads through strategic, data-driven and cost-effective initiatives. Collaboration with the Head of Recruitment will be key to driving conversions from leads to enrolments, ensuring a seamless customer journey reflective of our high-quality learning experiences.

We’re seeking a self-starter who can drive and develop this role alongside the growth of our UAL Online unit. At this early stage in the unit’s development, we’re looking for someone who is as passionate about advancing a positive team culture and establishing strong relationships with stakeholders, as they are skilled at creating and implementing strategic marketing plans.

About you

The ideal candidate will be a strategic marketing professional with a strong background in agile and data-driven marketing strategies, including digital marketing skills across various channels such as social media, content and email marketing, SEO, SEM, and paid advertising.

You should have a track record of setting and achieving KPIs and targets, as well as experience in integrated communications for sales funnels and collaborating with sales/recruitment teams for customer acquisition.

Additionally, knowledge of operational, transformational, and change leadership is crucial, along with the ability to scale marketing operations, develop teams, manage agencies, and leverage technology for data-driven decision-making.

If you possess a proven track record of achieving tangible results, we would welcome your application to spearhead our marketing efforts and contribute to the future success of this emerging unit.

We are UAL

University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet. London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures.

Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.

Our culture

We are a global University, welcoming over 22,000 students and 6,000 staff from 130 countries. We aim to be a university where people can be themselves and feel supported to reach their full potential. That’s why we are proud to be members of the Race Equality Charter (REC) and Business Disability Forum, are a Disability Confident Scheme Committed and Living Wage employer and maintain our status as a Stonewall Diversity Champion.

Application process

We operate a fair and open anonymous selection process. Thus, you will need to create an account and submit an application through our job board. As part of this, you will need to provide a supporting statement/answer some competency questions to demonstrate your suitability. Our recruitment process involves: Application, Shortlisting, Interview and Assessment, Offer, Onboarding.

We understand the benefits of using AI in work. But, if you are thinking of using it to submit an application, we ask you to think about what value it adds. AI tools tend to lack the personal touch and authenticity we value in candidates. We encourage you to showcase your unique knowledge and skills using your own voice.

If we receive a high volume of applications, the closing day date might close early. We aim to communicate any changes to the closing date with at least 24 hours’ notice. If you have any general questions or have accessibility needs, please refer to our Contact us page.

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