Head of Market Insight, Data and Analytics

THIS JOB HAS NOW CLOSED

The opportunity

UAL Online is an exciting new division which has been established to enable access to the university’s world learning creative arts education to audiences around the globe. We plan to launch with a suite of new degree courses starting from the 2024/25 academic year.   

The Head of Market Data, Analytics and Insight will be the lead for UAL Online in enabling strategic evidence-based decision making. This is a key role that will work with senior stakeholders across UAL to deliver accessible data and analyses that will, in turn, inform key decision making and continuous performance improvements.  

Your responsibilities will span across three critical areas for this emerging unit: 

• You will lead on the underpinning research needed to identify and create a commercially viable portfolio of courses for launch to a global audience, in very close collaboration with lead academics at UAL.  
• You will develop datasets, definitions and frameworks (using internal and external data and marketing analytics tools) to effectively track success and insight through the full acquisition and retention funnel. In close collaboration with the Commercial Director, you will develop enhanced metrics and KPIs to ensure all commercial activity can be effectively evaluated, and new opportunities/interventions proactively identified.  
• You will provide key input into the development of strategy for UAL Online, through the provision of research and insight which will help to identify areas of prospective growth and development across the online learning landscape more widely, and our emerging portfolio of qualifications more specifically. 

As this is a new unit, you also will play a key role in establishing the initial data architecture within our chosen systems to support the production of robust performance data from initial enquiry through to graduation. To this end, you will work closely and collaboratively with the Digital and Technology teams at UAL. You will need a strong spirit of enquiry and well developed communication and relationship management skills. Working in partnership with multiple stakeholders you will be able to identify and respond to business need and strategic challenges, and deliver the required insight, approach, framework and datasets that allow UAL Online to progress in meeting its ambitious objectives.    

You should be a self-starter, with the ability to drive and develop this role alongside the growth of our new UAL Online unit. At this early stage in the unit’s development, we’re looking for someone who is as passionate about advancing a positive team culture and establishing strong relationships with stakeholders, as they are efficient at generating market insight and using data to drive strategic business outcomes. 

About you

You will have / be: 

• A degree, or equivalent, ideally in a relevant subject, or equivalent experience in a similar or related role(s).  
• Evidence of working in a market research or systems data leadership role in an organisation of comparable complexity. 
• Experience in higher education, and specifically in online higher education, would be highly desirable. 
• Highly numerate and analytical. Experience of interrogating and analysing large datasets to deliver recommendations and actionable insight. 
• Experience of using both quantitative and qualitative research methodology approaches to design and deliver insightful market research and insight projects and develop recommendations. 
• Demonstrable experience in communicating data in engaging and compelling formats and presenting outcomes in a clear and concise manner. Ability to communicate complex data to a non-technical audience. 
• Significant experience of ensuring data quality and accuracy, applying GDPR requirements to collection, analysis, and dissemination of data. 
• Substantial experience of working in partnership with senior stakeholders in a complex environment to understand their priorities and challenges and to anticipate and respond to business need.  
• Strong stakeholder management, engagement, and relationship skills; anticipating and identifying requirements and challenges with tact, practical flexibility, negotiation, and influence to achieve the desired outcome. Highly collaborative.  
• Experience in extracting data from and using CRM systems, particularly Salesforce. 

If you have any queries about this role or need any reasonable adjustments for your application, please contact Sahil Ibrahim, Resourcing Adviser via email at educationstaffrecruitment@arts.ac.uk

We are UAL

University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet. London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures.

Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.

Our culture

We are a global University, welcoming over 22,000 students and 6,000 staff from 130 countries. We aim to be a university where people can be themselves and feel supported to reach their full potential. That’s why we are proud to be members of the Race Equality Charter (REC) and Business Disability Forum, are a Disability Confident Scheme Committed and Living Wage employer and maintain our status as a Stonewall Diversity Champion.

Application process

We operate a fair and open anonymous selection process. Thus, you will need to create an account and submit an application through our job board. As part of this, you will need to provide a supporting statement/answer some competency questions to demonstrate your suitability. Our recruitment process involves: Application, Shortlisting, Interview and Assessment, Offer, Onboarding.

We understand the benefits of using AI in work. But, if you are thinking of using it to submit an application, we ask you to think about what value it adds. AI tools tend to lack the personal touch and authenticity we value in candidates. We encourage you to showcase your unique knowledge and skills using your own voice.

If we receive a high volume of applications, the closing day date might close early. We aim to communicate any changes to the closing date with at least 24 hours’ notice. If you have any general questions or have accessibility needs, please refer to our Contact us page.

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