Student Recruitment Marketing Executive (Pre-degree)

The opportunity

University of the Arts London is seeking a strategic and creative marketer with a passion for higher education and the creative industries to help inspire and engage the next generation of artists, designers and innovators.

Based within the Student Marketing, Recruitment and Admissions department, you will help UAL achieve its student recruitment targets for pre-degree courses by engaging high-quality prospective students across both the UK and international markets. You will champion a first-class student journey, guiding audiences from initial enquiry to application and enrolment, while ensuring that our messaging remains clear, engaging and student focused.

Using audience insight and data, you will plan, deliver and evaluate effective multichannel marketing campaigns for pre-degree courses. A key part of the role involves optimising course web pages to support the student journey and increase applications, as well as identifying content gaps and recommending editorial and multimedia solutions that meet the needs of prospective pre-degree students.

The role also involves supporting the planning, delivery and evaluation of online and in-person recruitment events and activities, helping to engage domestic and international audiences and showcase UAL’s pre-degree provision in compelling and accessible ways, which will include weekend working for Open Days and other key recruitment activities.

Your profile

To be successful in this role, you will need a degree in marketing, communications, PR, advertising, media, branding or a related field, or be able to demonstrate equivalent professional experience. You will have a proven track record of delivering successful marketing campaigns, including paid search and social media advertising, and will be confident using website content management systems, SEO practices and CRM tools.

Experience in creating high-quality marketing content assets across print and digital formats is essential, alongside the ability to monitor and interpret campaign performance using tools such as Google Analytics and in-platform reporting. Experience of planning and delivering recruitment events for student audiences will also be key to success in this role.

 

You will be confident working across digital media and marketing channels, with a strong understanding of tracking technologies and analytics and a willingness to innovate in campaign development.

We are UAL

University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet. London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures.

Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.

As a University, we are ranked second in the world for Art and Design. We are formed of 6 Colleges with unique histories and identities: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. UAL also has 4 Institutes, 5 Research Centres, 1 Pre-Degree School and 2 subsidiary companies delivering specialist activities.

We are a global University, welcoming over 22,000 students and 6,000 staff from 130 countries. We aim to be a university where people can be themselves and feel supported to reach their full potential. That’s why we are proud to hold a Bronze Award from the Race Equality Charter (REC), are members of the Business Disability Forum and Employers for Carers, and maintain our status as a Disability Confident Scheme and Living Wage employer.

Application process

We operate a fair and open anonymous selection process. Thus, you will need to create an account and submit an application through our job board. As part of this, you will need to provide a supporting statement/answer some competency questions to demonstrate your suitability. Our recruitment process involves: Application, Shortlisting, Interview and Assessment, Offer, Onboarding.

We understand the benefits of using AI in work. But, if you are thinking of using it to submit an application, we ask you to think about what value it adds. AI tools tend to lack the personal touch and authenticity we value in candidates. We encourage you to showcase your unique knowledge and skills using your own voice.

If we receive a high volume of applications, the closing day date might close early. We aim to communicate any changes to the closing date with at least 24 hours’ notice. If you have any general questions or have accessibility needs, please refer to our Contact us page.

Start your application

Candidates are advised to submit applications early.